TY  - BOOK
AU  - McTavish Ronald
AU  -  Naitland Angus
TI  - Industrial marketing
T2  - Macmillan Studies in Marketing Management
SN  - 0333274318
U1  - X:51, M0 
PY  - 1980///
CY  - London
PB  - Macmillan          
KW  - Marketing
ER  -