TY  - BOOK
AU  - Baker Michael J
TI  - Marketing:  An introductory text   
SN  - 0333556852
U1  - X:51, L4;N1 
PY  - 1991///
CY  - London
PB  - Macmillan          
KW  - Marketing
N1  - Bibliography chapterwise & p 625-38
ER  -