McDonald Malcolm <br/><br/>
Key marketing concepts 

 - London  Macmillan Press           1995 
 - xii, 246p  cm. 
<br/><br/><label>ISBN: </label>0333645634 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N5