TY  - BOOK
AU  - Foxall Gordon
TI  - Marketing psyschology:  The paradigm in the wings   
SN  - 0333662776
U1  - X:51:(S:44), N7 
PY  - 1997///
CY  - London
PB  - Macmillan Press         
KW  - Marketing
N1  - Bibliography: P 168-194
ER  -