TY  - BOOK
AU  - Christopher Martin
AU  -  McDonald Malcolm
TI  - Marketing:  An introductory text   
SN  - 0333625862
U1  - X:51, N5 
PY  - 1995///
CY  - London
PB  - Macmillan Press         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -