TY  - BOOK
TI  - MARKETING MANAGEMENTt:  A relationship marketing perspective.   
SN  - 9780333994436
U1  - X:51-8, P0 
PY  - 2000///
CY  - London
PB  - Macmillan Press         
KW  - Commerce
N1  - Bibliography: P 393-410
ER  -