Baker Michael J <br/><br/>
Marketing   An introductory text    

 - 6th 
 - London  Macmillan Press           1996 
 - xvii,577p.  cm. 
<br/><br/> Bibliography: p 559-68 and chapterwise 
<br/><br/><label>ISBN: </label>0333663225 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L4;N6/TD3