Worcester Robert M Ed. <br/><br/>
Consumer market research handbook 

 - London  McGraw Hill           1972 
 - viii,686p.  cm. 
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, L2/TD3