Jobber David <br/><br/>
Principles and practice of marketing 

 - ED 3 
 - London  McGraw Hill Publishing          2001 
 - xxiii, 823p  cm. 
<br/><br/> C D Included; Glossary P 776-792 
<br/><br/><label>ISBN: </label>0077096134 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P1