TY  - BOOK
AU  - Jobber David
TI  - Principles and practice of marketing
SN  - 0077096134
U1  - X:51, P1 
PY  - 2001///
CY  - London
PB  - McGraw Hill Publishing        
KW  - Marketing
N1  - C D Included; Glossary P 776-792
ER  -