TY  - BOOK
AU  - Morse Stephen
TI  - Practical approach to marketing management
T2  - McGraw-Hill European Series in Management and Marketing
U1  - X:51-8, K7 
PY  - 1967///
CY  - London
PB  - McGraw-Hill          
KW  - Marketing
N1  - Bibliography p 245-48
ER  -