TY  - BOOK
AU  - Dyer Gillian
TI  - Advertising as communication
T2  - Studies in Communication
SN  - 0416745202
U1  - X:513, M2 
PY  - 1982///
CY  - London
PB  - Methuen          
KW  - Advertising
N1  - Bibliography: p 215-226; Appendix: p 188-214
ER  -