TY  - BOOK
AU  - LAMBIN Jean-Jacques
AU  -  SCHUILING Isabelle
TI  - Market- driven management:  Strategic and operational marketing   
SN  - 9780230276024
U1  - X:51-8.5, Q2 
PY  - 2012///
CY  - London
PB  - Palgrave Macmillan         
KW  - Commerce
ER  -