TY  - BOOK
AU  - BARON Steve
AU  -  HARRIS Kim
AU  -  HILTON Toni
TI  - Services marketing:  Text and cases   
SN  - 9780230327849
U1  - Y9(Y):51, P9 
PY  - 2009///
CY  - London
PB  - Palgrave Macmillan         
KW  - Commerce
N1  - Bibliography: P 301-328
ER  -