TY  - BOOK
AU  - STEENKAMP Jan-Benedict
TI  - Global brand strategy:  World-wise marketing in the age of branding   
SN  - 9781349949939
U1  - X:511-8.1, Q7 
PY  - 2017///
CY  - London
PB  - Palgrave Macmillan         
ER  -