Jefkins Frank <br/><br/>
Dictionary of advertising   Direct response marketing    

 - London  Pitman            1990 
 - 236p  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513k, N0/RR