TY  - BOOK
AU  - Chee Harold
AU  -  Harris Rod
TI  - Marketing:  A global perspective   
SN  - 0 273 03793 5
U1  - X:51, N3 
PY  - 1993///
CY  - London
PB  - Pitman          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -