TY  - BOOK
AU  - Saunders John Ed.
TI  - Marketing initiative:  Economic and Social Research   
SN  - 01304282131
U1  - X:51.3.N9, N4 
PY  - 1994///
CY  - London
PB  - Prentice Hall         
N1  - Bibliography: P 425-445; Appendix: P 369-423
ER  -