TY  - BOOK
AU  - MAJARO Simon
TI  - Essence of marketing
T2  - Prentice Hall Essence of Management Series
SN  - 81203012X
U1  - X:51, N3 
PY  - 1995///
CY  - London
PB  - Prentice Hall International        
KW  - Marketing
N1  - Bibliography: p 256-57
ER  -