TY  - BOOK
AU  - Chisnall Peter M.
TI  - Essence of marketing research
T2  - Prentice Hall Essence of Management Series
SN  - 8120309081
U1  - X:51b4, N1 
PY  - 1994///
CY  - London
PB  - Prentice Hall International        
KW  - Marketing
N1  - Appendix: p 121-205
ER  -