Mudie Peter <br/><br/>
Marketing   An analytical perspective    

 - London  Prentice-Hall            1997 
 - xii, 368p  cm. 
<br/><br/> Bibliography chapterwise; Appendix: p 358-362 
<br/><br/><label>ISBN: </label>0133577570 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N7