TY  - BOOK
AU  - Mudie Peter
TI  - Marketing:  An analytical perspective   
SN  - 0133577570
U1  - X:51, N7 
PY  - 1997///
CY  - London
PB  - Prentice-Hall          
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 358-362
ER  -