TY  - BOOK
AU  - Batey Ian
TI  - Asian branding: A great way to fly   
SN  - 0130664669
U1  - X:511-8.4.N9, P2 
PY  - 2002///
CY  - London
PB  - Prentice-Hall          
N1  - Appendix: P 393-401
ER  -