PAYNE Adrian Essence of services marketing - London Prentice-Hall International U K 1995 - x,253p. Bib p. 246-48 cm. - Prentice-Hall Essence Of Management Series . ISBN: 75.00 Source: 7774, 24/04/1995, Sethi General Book Subjects--Topical Terms: Service Industry Dewey Class. No.: X9(Y):51, N3