engel James F, and others <br/><br/>
Promotional strategy    Managing the marketing comm    

 - 5 
 - London  Richard D Irwin          1971 
 - xv, 655p  cm. 
 - Irwin Series in Marketing .
<br/><br/> Appendix p 596-636 
<br/><br/><label>ISBN: </label>025602846X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L1;M3