TY  - BOOK
AU  - engel James F, and others
TI  - Promotional strategy :  Managing the marketing comm   
T2  - Irwin Series in Marketing
SN  - 025602846X
U1  - X:51-8, L1;M3 
PY  - 1971///
CY  - London
PB  - Richard D Irwin        
KW  - Marketing
N1  - Appendix p 596-636
ER  -