TY  - BOOK
AU  - Proctor Tony
TI  - Strategic Marketing :  An introduction   
SN  - 0415208114
U1  - X:51:(S:44), P0 
PY  - 2000///
CY  - London
PB  - Routledge          
KW  - Marketing
N1  - Bibliography: P 303-12
ER  -