Burton Dawn Cross-cultural marketing Theory, practice and relevance - London Routledge 2009 - 318p. cm. Bibliography : P 270-315 ISBN: 9780415448932 1774.1300000000001 Source: 1345/08-09, 27/03/2009, Vitasta Publishing Pvt. Ltd. General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, P9