TY  - BOOK
AU  - Burton Dawn
TI  - Cross-cultural marketing:  Theory, practice and relevance   
SN  - 9780415448932
U1  - X:51, P9 
PY  - 2009///
CY  - London
PB  - Routledge          
KW  - Commerce
N1  - Bibliography : P 270-315
ER  -