TY  - BOOK
AU  - ALON Ilan
AU  -  JAFFE Eugene
AU  -  PRANGE Christiane
TI  - Global Marketing:  Contemporary theory, practice, and Cases   
SN  - 97811388078841
U1  - X:51.1, Q7 
PY  - 2017///
CY  - London
PB  - Routledge          
KW  - Commerce
N1  - Bibliography :p129-141
ER  -