TY  - BOOK
AU  - Stopford John
AU  -  Baden-Fuller Charles
TI  - Rejuvenating the mature business :  The competitive challenge   
SN  - 0415135206
U1  - XM5:8, N4 
PY  - 1994///
CY  - London
PB  - Routledge UK         
KW  - Joint Stock Companies
ER  -