TY  - BOOK
AU  - Iacobucci Dawn Ed.
TI  - Networks in marketing
SN  - 0761901396
U1  - X:51:(D6,9(B), N6 
PY  - 1996///
CY  - London
PB  - Sage          
KW  - Marketing
N1  - Bibliography chapterwise: P 410-36
ER  -