TY  - BOOK
AU  - Deshpande Rohit Ed.
TI  - Developing a market orientation
T2  - Marketing Science Institute, Publication
SN  - 076191692X
U1  - X:51b4, N9 
PY  - 1999///
CY  - London
PB  - Sage          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -