Grover Rajiv <br/><br/>
Handbook of marketing research   Use, misuses, and    

 - London  Sage            2006 
 - xi, 705p  cm. 
<br/><br/> Bib chapterwise 
<br/><br/><label>ISBN: </label>141290997X  5762.50 
<br/><br/><label>Source: </label> 1472, 25/09/2006, The Bookseller  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing Research Methodology<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, P6