TY  - BOOK
AU  - Grover Rajiv
AU  -  Vriens Marco Ed.
TI  - Handbook of marketing research:  Use, misuses, and   
SN  - 141290997X
U1  - X:51b4, P6 
PY  - 2006///
CY  - London
PB  - Sage          
KW  -  Marketing Research Methodology
KW  - Commerce
N1  - Bib chapterwise
ER  -