MACLARAN Pauline SAGE HANDBOOK of marketing theory - London Sage 2013 - xviii, 523p cm. Appendix: p 649-728 ISBN: 9781446270516 3426.3400000000001 Source: CBS/176, 17/12/2014, CLASSIC BOOKS SERVICES General Book Subjects--Topical Terms: Economics Dewey Class. No.: X:51, Q3