TY  - BOOK
AU  - MACLARAN Pauline
AU  -  SAREN Michael
AU  -  STERN Barbara
TI  - SAGE HANDBOOK of marketing theory
SN  - 9781446270516
U1  - X:51, Q3 
PY  - 2013///
CY  - London
PB  - Sage          
KW  - Economics
N1  - Appendix: p 649-728
ER  -