TY  - BOOK
AU  - Netemeyer Richard G.
AU  - Bearden William O.
AU  -  Sharma Subhash
TI  - Scalling procedures: issues and Application   
SN  - 9780761920274
PY  - 2003///
CY  - London
PB  - Sage          
KW  -  Sociology
ER  -