TY  - BOOK
AU  - Sayre Shay
TI  - Qualitative methods for market place research
SN  - 0761922709
U1  - X:51b4:(B), P1 
PY  - 2001///
CY  - London
PB  - Sage Publication         
KW  - Marketing
N1  - Bibliography: P 241-47
ER  -