TY  - BOOK
AU  - Maclaran Pauline and others Ed.
TI  - Marketing theory , 3 V
T2  - Sage Library in Marketing
SN  - 9781847870001
U1  - X:51, P8.1-.3/RR 
PY  - 2008///
CY  - London
PB  - SAGE Publication         
KW  - Commerce
ER  -