TY  - BOOK
AU  - De Mooij Marieke
TI  - Global marketing and advertising :  Understanding culture paradox   
SN  - 0803959699
U1  - X:540gY:1, N8 
PY  - 1998///
CY  - London
PB  - Sage Publication UK        
KW  -  Economics
KW  - International Trade
ER  -