Blythe Jim Marketing - London Sage publisher 2006 - vi, 184p cm. - ( Sage Course Companion ) . Bibliography Chapterwise; Glossary P 175-83 ISBN: 1412911034X 892.26 Source: 24171, 09/10/2007, Segment Book Distrobutors General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, P6