TY  - BOOK
AU  - Blythe Jim
TI  - Marketing
T2  - ( Sage Course Companion )
SN  - 1412911034X
U1  - X:51, P6 
PY  - 2006///
CY  - London
PB  - Sage publisher         
KW  - Commerce
N1  - Bibliography Chapterwise; Glossary P 175-83
ER  -