TY  - BOOK
AU  - Blythe Jim
TI  - A Very short, fairly interesting and reasonably cheap book about studying marketing
SN  - 141293088 X
U1  - X:51, P6 
PY  - 2006///
CY  - London
PB  - Sage Publisher         
KW  - Commerce
N1  - Bibliography P 135-38
ER  -