Ferrell O.C. and others <br/><br/>
Marketing strategy 

 - 2 
 - London  South-Western            2002 
 - xxvi,469p  cm. 
<br/><br/><label>ISBN: </label>0030321034 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P2