Willsmer Ray L <br/><br/>
Directing the marketing effort 

 - London  Staples Press           1971 
 - 439p  cm. 
<br/><br/> Appendix: p 419-32 
<br/><br/><label>ISBN: </label>0 286 62737 1 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L1