TY  - BOOK
AU  - Willsmer Ray L
TI  - Directing the marketing effort
SN  - 0 286 62737 1
U1  - X:51, L1 
PY  - 1971///
CY  - London
PB  - Staples Press         
KW  - Marketing
N1  - Appendix: p 419-32
ER  -