TY  - BOOK
AU  - Baker Michael J
AU  -  Saren Michael
TI  - Marketing theory:  A student text   
SN  - 9781849204668
U1  - X:51, Q0 
PY  - 2010///
CY  - Los
PB  - Angeles Sage         
KW  - Commerce
N1  - Bibliography chapterwise
ER  -