TY  - BOOK
AU  - Bearden William O
TI  - Handbook of marketing scales:  Multi-item measures for marketing and consumer behaviour research   
SN  - 978343298018
U1  - X:51b4, Q1 
PY  - 2011///
CY  - Los
PB  - Angeles Sage         
KW  - Commerce
N1  - Bibliography chapterwise
ER  -