TY  - BOOK
AU  - LEE Nancy R
AU  -  KOTLER Philip
TI  - Social marketing:  Influencing behaviors for good.   
SN  - 9781412981491
U1  - X:51:(Y), Q1 
PY  - 2011///
CY  - Los
PB  - Angeles Sage         
KW  - Commerce
ER  -